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I. 연구의 배경 및 목적
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어떤 경우 관계마케팅이 성공하고 실패하는가?
• 동일한 관계마케팅(CRM)시스템을 도입한 기업/동일한 컨설팅을 받은 기업은 동일한 성과를 내는가?
• 관계
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of portable water is used for landscaping, drinking, cleaning etc resulting in high water consumption.
Cost and energy is very inefficient in terms of use.
Reasons for Application 1. reasons for application
2. solutions and processes
3. conceptual desing and detailed design
4. expect
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and Evaluation of Satisfaction Process in Retail Setting", Journal of Retailing, 57(Fall): 27.
13. Robert A. Westbrook(1987), Product/Consumption Based Affective Response and Postpurchase Process", Journal of Marketing Research, 24(Aug): 260.
14. King, C. A.(1992), Organizational Characteristics, Se
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and Evaluation of Satisfaction Process in Retail Setting", Journal of Retailing, 57(Fall): 27.
13. Robert A. Westbrook(1987), Product/Consumption Based Affective Response and Postpurchase Process", Journal of Marketing Research, 24(Aug): 260.
14. King, C. A.(1992), Organizational Characteristics, Se
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밴드웨건 효과 (Bandwagon Effect)
편승효과, 모방소비, 동행효과와 같은 의미.
다수의 남들이 하면 나도 따라 하고 싶은 욕구.
자신에게 시급하거나 필요한 상품이 아님에도 불구하고 남들이 사니까 무작정 따라서 하는 소비. Ⅰ. 밴드웨건
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associated recreation, 100 pp.
98. Walsh, R. G., J. B. Loomis and R. S. Gillman, 1984, Valuing option, existence and bequest demand for willderness, Land Economics 60:14-29.
99. Weisbrod B., 1964, Collective-consumption services of individual- consumption goods, Quarterly Journal of Economics 78(3):
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Customer's needs of simple and plane interface is increasing. And customers respond sensitively to ascending satisfaction from consumption, So Conjuction of Groupon's brand image and globality could be increase the market share in domestic market
□ Threat
○ The relative newcomer
Domestic social co
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consumption is 42.4 million tonnes which is 1.2% of world oil consumption in the amount of nearly. It can be calculated as 130 million tons CO2. To reduce carbon emissions as a sustainable fisheries, many developed countries set up new strategies and keep going.
For example, U.S set up the new stra
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and Foodservice is " the moment of truth" and we have to know that the customers decide their purchasing time after they estimate the service quality of the Foodservice. In the structure of coming millenium society, the consumption pattern of new customer in the field of Foodservice is changing more
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and Moris B. Holbrook(1992),"Postmodern Consumer Research : The Study of Consumption as Tax", Newbury Park : Sage Publication.
Hirschman, E. C(1986), "Humanistic Inquiry in Marketing Research : Philosophy, Method and Criteria", Journal of Marketing Research, 23(August), 237-249.
Ozanne, Julie L. and
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